17% of adult Internet users couldn’t pick Bill Gates out of a lineup

Oh, sure, he’s not in the news quite as often as when he was running Microsoft day to day, but Bill Gates – richest man in the world – remains one of the most famous people on the planet.

Yet nearly 1 in 5 adult Internet users were unable to identify Gates as the man pictured above, despite the multiple-choice format, according to a “Web IQ” quiz of 1,006 people conducted by PewResearch.

I would have thought the question not worth asking. I was wrong.

By the way, if you’d like to take the quiz yourself, you can find it here.

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Network World Paul McNamara