Google Bomb: The Untold Story of the $11.3M Verdict That Changed the Way We Use the Internet

  • ISBN13: 9780757314155
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Product Description
When Revenge Turns to E-venge . . . TAKE COVER with Google Bomb! Google Bomb (n) or ‘link bomb’: Internet slang for a certain kind of attempt to raise the ranking of a given page in results from a Google search. (Wikipedia) In today’s technology-dependent world, the Internet has become a legal lethal weapon against the privacy and reputations of its users. Based on Sue Scheff’s landmark Internet defamation case that gave face to online harassment… More >>

Google Bomb: The Untold Story of the $11.3M Verdict That Changed the Way We Use the Internet

5 replies
  1. Christopher Burgess says:

    * Who should purchase Google Bomb?

    Every person with a name and reputation which they wish to protect should purchase this book. You don’t have to be a technological titan to understand the examples provided. The take-away knowledge provides you a fighting chance to protect, and when necessary, reclaim your reputation. My adage re family online safety is: “Invest in your family’s online safety, commensurate with the value of your family.” This book’s modest price is asymmetrical to the increased value you’ll experience in your reputation safety quotient.

    * Why you should purchase Google Bomb

    Google Bomb is road-map clear, no missed exits, nor wrong turns, no questionable advice. It is an arrow in your quiver, so that you may defend yourself and/or prepare yourself should you have the unfortunate experience of receiving the vile ill-will of another via the social media environment in which we collectively exist – you do have a fighting chance.

    * How Google Bomb touched me

    Only infrequently does a book cause a reader to experience a personal visceral reaction; for me, it’s happened only once before. Google Bomb, the telling of Sue Scheff’s personal story in the recovery of her good name and reputation, is such a book, it moved me, and it will move you. Allow me to explain.

    Those who know me well will have immediate understanding why a book which charts the Herculean efforts required to reclaim your good name, reputation and professional stature following the actions of a few to destroy, such resonated with me. You see, once you’ve traversed that road of false accusations, you never wish to replicate the journey again, and you’d wish it upon no one.

    When it’s happening it’s surreal and unbelievable. Once the realization you aren’t dreaming hits home, you are either overwhelmed and capitulate, in effect self-declared road-kill or you take inventory of all your resources and deduce your good name and honorable reputation are the only remnants of your life worth protecting. You then take these remnants and use them to form the foundation of your reclamation efforts. Even if your first steps may feel a bit like Don Quixote tilting at windmills, persevere, what journey ever started off with every experience preordained?

    I appreciated the description of the pivotal moment when Sue described the last straw, the straw which caused her to stand up and say, “Enough already.” I had complete visualization of her reaction when the miscreants who had been attacking her persona and her company, began attacking her children. I had no doubt her “mother bear” instinct to fight and protect her offspring was fully awake and it was game-on!

    Unfortunately, bad things do happen to good people. You strive, perhaps seemingly altruistically to bring goodness to this world and awaken one day to find yourself surrounded by vile and unconscionable accusations. Your mindset describes the event as “stupefying,” you are now seemingly being punished for your good works. Google Bomb describes such an experience, Sue’s experience.

    * What to do and how to do it

    John Dozier’s insightful discussion of events, throughout the book, is clear and concise – the reader can easily understand the, “why” behind each of Sue’s actions. I found myself rereading and noting the legal and technical strategy employed as Sue’s reputation was reclaimed. I was nodding my head with great satisfaction as those wishing ill will upon Sue and her family were identified, held accountable and brought before the courts where they were ultimately held responsible and duly punished.

    * Applicability for businesses and intellectual property

    John’s extrapolation of his methodologies to the realm of a small, medium, or large company’s reputation and intellectual property protection is spot-on. My own book “Secrets Stolen, Fortunes Lost” was stolen within 60 days of publication from my publisher, and then shared via peer-to-peer networks (see my article Secrets Stolen, No Just the Intellectual Property which describes the experience). Plainly spoken, if you have intellectual property, “Have a strategy!” to protect it.

    * Reputation Defense

    Highlighting the good works of Michael Fertik’s Reputation Defender, was personally appreciated, as it reoriented my compass with respect to his firm – I’ll be re-engaging the company to learn more about their capabilities. My first encounter with Reputation Defender can only be described as “going sideways” and I have no doubt it was an anomalous event – I look forward to learning more from Michael or his staff, as Sue’s experiences described in Google Bomb, clearly show them to be effective.

    * Google Bomb’s call to action

    I agree with and wish to associate myself with the call-to-action contained in the book. We are all responsible for keeping our shared online community safe. When self-policing and self-control fail, then we do require meaningful laws availed to law enforcement and prosecutors. Laws having backbone and are easily understood and are flexible enough to anticipate evolution of technology are required. In essence our current situation is analogous to having a population center of millions without a “time-out” corner.

    In my opinion, we need alignment of state and federal statutes which will hold accountable those engaging in cyber stalking, invasion of our privacy, personal impersonation and character defamation. In the United States, well meaning legislators are acting individually and from the optic of their constituent states – we need federal action. Furthermore, restraining orders need to have appropriate meat attached to their bones, with a need to integrate 21st century technologies – in the physical world 100 feet is measurable, in the virtual world, geographic borders are obscured – lets bring technological audit trails, access controlled environments and filtering into play.

    It is no small task to fill the international voids which provide haven for both domestic and international criminal or malevolent individuals to operate with impunity, but instead of describing the difficulty, let’s get started. I’m all in! If we don’t all step up and contribute, then Sue’s story will be the first of many more to come.

    * My personal thank you

    In closing, I’d like Sue to know I’ve great personal empathy for the angst which she and her family experienced and I commend her for her display of personal courage and fortitude, from her decision to stand up and not take it any more, all the way through the sharing of her story so that others may learn from her experiences. For John, your work speaks for itself, nicely done sir.

    Thank you Sue also for your good works both individually and through your Parents Universal Resource Experts (Pure); it is clear you are one of the good people, and many families no doubt are grateful beyond their ability to articulate for the assistance you provided. Thank you John for your clear explanations of the legal strategy and steps one can take to protect oneself, you’ve empowered many.



    Christopher Burgess

    Secrets Stolen, Fortunes Lost: Preventing Intellectual Property Theft and Economic Espionage in the 21st Century
    Rating: 5 / 5

  2. Heather O says:

    The only word that comes to mind is “WOW!” I had NO idea! Not only did I have no idea that people in this world could be so evil, but I had no idea how easy someone can ruin the life of another, and how hard, if not impossible it is to do anything about it! (I guess the President is the only person who’s safe!)

    This isn’t by any means a book just for “techies or internet junkies”, it is for everyone, even if (no, especially if!) you don’t use the internet at all!

    In fact, for those who are already “scared” of the internet, you really must read this and learn how much worse off you can be if you aren’t proactive in putting your OWN stuff online!

    Who knows where we’ll be 10 years from now, most of us cannot even imagine. Hopefully in a better (not worse place) than we are now in terms of what’s “legal” anyway.

    Thanks so much to Sue and John for bringing awareness to such a HUGE issue!
    Rating: 5 / 5

  3. Tony Seruga says:

    That’s right, YOU or someone YOU love could be the next victims. Sue Scheff and John Dozier brilliant book ‘Google Bomb’ gives the World a peak into the anatomy of what these rapscallions that spew vile hatred and slanderous filth are up to, and how we all can now help to protect ourselves, our companies and even our loved ones. This is one of those books that is hard to put down.

    It is a subject that is not as well known as it should be, yet many people are aware of the teenager that committed suicide because she was harassed by an adult poising as a fellow teen. This nonsense HAS to stop and there HAS to be accountability for ones actions. In ‘Google Bomb’ read how Sue Scheff’s life was turned upside down and what she did to fight back. I think you’ll find the book incredibly interesting as well as extremely thought provoking with excerpts written by my favorite Internet attorney, John Dozier. John will expose the tiny men and women (sometimes children) behind the curtain. Do yourself a favor and read this book, then recommend it to anyone you know that uses the Internet. I bet they’ll thank you for it.
    Rating: 5 / 5

  4. Jamie S. Grant-Prater says:

    Shocking is the first word that comes to mind after reading this book. It is hard to imagine what we think we know about the Internet and what we should know! I applaud Sue Scheff for sharing her story and John Dozier,Jr. for sharing his knowledge on how to protect yourself from what happened to Sue. Sue, I know no amount of money can give you back what you lost but I hope it is some consolation that your book will prevent this happening to others. Best of luck in the future!
    Rating: 5 / 5

  5. J. France says:

    Wow! A real life story about how the Internet can be misused to destroy the reputation of innocent folk. This book is not only an eye opener but also a wake up call and warning.

    The theme and real life context of the book is certainly compelling and the moral and legal issues raised are intriguing. The moral of the story is if you chance to slander folk on the internet you better hold onto your hat. When Sue Scheff’s career and personal life was unjustly attacked via the Internet with vicious remarks and lies she did the only thing she could do in her defense; file a law suit against the perpetrator meant to stop the barrage of on going harassment. The slanderous insults made on the Internet about her ended up in an 11.3 million dollar judgment against the perpertraitor. The book includes interesting

    and thought provoking excerpts written by an attorney.
    Rating: 5 / 5

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